About

Hi there!

Born and raised in Houston, experienced long-distance runner of 20+ years, pan dulce addict, first-gen hiker, and outdoor recreation enthusiast.

When my work hours decreased due to the pandemic, I was inspired to focus on helping women feel included and empowered in the outdoors.

Why? Because I know what it’s like to see other people growing and chasing their adventure dreams but do not know how to exactly begin or who to ask for help.

Planning a backpacking trip can be daunting, intimidating, and may seem a bit ridiculous. It might take a lot, like a lot of planning.

My dedication to cutting through the fluff and getting straight to the point will be the main driver of your success.

Other Things About Heather:

Career Background: Digital Media Strategist
Ten+ years experienced advertising professional well-versed in communications, media management, strategy, and client services. With my expertise, I strive my best to keep all posts and reviews non-biased. I want to keep this page to be as authentic as possible. Additionally for two years I managed a non-profit advertising young professional organization in San Francisco.

Education:
The University of Texas at Austin: Masters of Arts in Advertising (Communication); Minor: information studies
University of Houston: Bachelors of Arts in Advertising (Communication);
Minor: Spanish

I value communication I received both degrees under from the school of Communications and conducted lots of research too. With my work experience, graduate education, and emotional intelligence, I strive to provide the best, relatable, and empathetic content for my target audience.

Fun Fact:s
I’ve thru-hiked 2500+ miles of the Pacific Crest Trail in 2017

Current Favorite Activities:
Weightlifting, Hiking, Backpacking, and Camping

Favorite Past Activities:
Long-distance running. My knees are not fans of 7+ miles of running.

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