Media Kit

Heather Diaz,
Outdoor Influencer and coach

About Me Heather

First-generation Latina hiker from the Houston suburbs and now lives in San Jose. Experienced in marketing and advertising for 10+ years in media + content strategy, and I received my Bachelor’s and Masters Degree in communications & advertising.

my brand goal

My goal is to empower even the most novice woman outdoor enthusiast to feel included, empowered, and prepared for their next adventure by creating online education content and in-person events. In 2023, I want to be a guide working with National and State Parks.

I’m taking a Wilderness First Responder Certification Course (90 hours) from the week of 10/11 – 12/18. That’s the biggest step outside of leading group hikes.

Instagram Stats

7.% Engagement
18k Weekly Impressions
350-400+ page views

FOLLOWING

4690+ IG Followers
491 Latinas Who Adventure IG
1900+ Facebook
1400+ Clubhouse Followers

Press

Honey Stinger
Pacific Crest Trail Association
The Luz Collective
Garage Grown Gear
Conde Nest Traveler

Demographics

Gender
Female 67.3%
Male 32.7%

Age
25-54 – 38.7%
35-44 -34.2%
45-54 – 15.6%
18-24 – 5.4%

Top Locations
Houston 3.0%
New York 2.3%
Austin 2.2%
Los Angeles 2.1%
San Diego 1.4%

Collab Opportunities

Group Hike Lead
Instagram Static Post
Instagram Story
Instagram Reel
Article Contributation
Blog Post
Product review
Podcast Guest
Photo Shoots
Red Lipstick, Hair Flips & Hiking Tips

Partnerships

Pacific Crest Trail Association (PCTA)
Leki
Osprey Packs
Eagle Creek
Nuun Hydration
Honey Stinger
Quest Nutrition
A Dozen Cousins
Garage Own Gear
KEEN
The Hiker Podcast
The Luz Collective
Conde Nest Traveler
Latinas Poderosas
Open Space Authority

Videos

Podcasts

Let’s Work together

Email: heather@LetsGoOutsideYall.com
Instagram: https://www.instagram.com/hikeandlift/
Linkedin: https://www.linkedin.com/in/heatherdiaz415/
Clubhouse: https://www.joinclubhouse.com/@hikingexpert
Super Admin of the Largest Latinx Club on Clubhouse: https://theamigos.club/ 34.8k Members!
Media/Press Written Content or Features: https://letsgooutsideyall.com/mediapress/