^{Heather Diaz},
^{Latina outdoor guide}

About Me Heather

First-generation Latina hiker from the Houston suburbs and now lives in the San Jose area. Backpacked 2500+ miles of the Pacific Crest Trail. Experienced in marketing and advertising for 10+ years in media + content strategy, and I received my Bachelor’s and Masters Degree in communications & advertising.

BLS CPR + AED Certified.

my brand goal

My goal is to help women feel included, empowered, and prepared for their next adventure by creating in-person events, which includes introduction to camping, backpacking 101, and creating online education. I want to create a community that wherever we go feels like home, that includes nuestra cultura, what makes feel like home,

In 2023, I want to be a guide working with National and State Parks.

Education & Coursework:
-Wilderness First Responder Certification Course

Partnership Ask: Hispanic/Latine/Latinx Heritage Month

I lead group hikes in the Fall and Early Winter and lead camping trips (backpacking including) in the late Winter – Summer.

If there was an opportunity to receive any partnerships, sponsorships, swag, or promo codes, that would be wonderful. These women are fresh into the outdoors, and ready for all the adventure. They are always looking to level up their adventure. I’ve never met so many passionate people who are eager to learn everything and as much as possible ever. They are so positive, full of live, and spirit.

My Target audience
– Women of Color Hikers, predominantly Latina (25-44)
– Relatively new to hiking, camping, or backpacking, and willing to take next step in their adventures
– First-generation hiker, and their bff’s don’t hike, so they are seeking community and new outdoor bff’s
– Any Bay Area Outdoor Group doesn’t resonate with them because it’s not led by someone who looks like themselves (no Latina Led hikes, who is also likes to be fashionable, sustainable, relatable, and loves plants)
– They have 0 brand loyalty, since they don’t know anyone who loves the outdoors or has been in the space for a while
– They are seeking to rely on brands they can trust from trusted sources, they are always listening for recommendations and always take notes

Date:
Sunday, September 18th

Current Partnership:
Honey Stinger – fuel (snacks, protein bars), hydration (chews and powder mixes), swag (can vary)

Looking For:
– Apparel: socks, technical tops, skorts, jackets, neck gaiters
– Sunglasses
– Shoes/Sandals
– Hats
– Camping/Backpacking Gear
– Water Filter
– Backpacks
– Self-care/Beauty: chapstick, lip balm
– Promo codes

In Exchange:
– Content (Pictures, Videos)
– Social Media Mentions/Tags
– Any other asks

Instagram Stats

74,907 Monthly Reach
114,283 Impressions
1,990 Account Engaged
20k+ Weekly Impressions
350-400+ page views

FOLLOWING

4700+ IG Followers
510+ Latinas Who Adventure IG
1900+ Facebook
1500+ Clubhouse Followers
1200+ TikTok

Previous Led Hikes/Camping Trips

• Alum Rock Park – Hike
• Bear Creek Redwoods – Hike
• Henry Cowell SP – Hike
• Coyote Lake & Harvey Bear Ranch: Camping + Hike
• New Brighton SP – Camp
• Yosemite National Park – Camping + Hike
• Angel Island SP – Backpacking
• Lake Alpine – Camping + Hike
• Portola Redwoods SP – Backpacking
• Mammoth Lakes – Camping – Hiking – Weekend of 8/13

Videos

Podcasts

Let’s Work together

Email: heather@LetsGoOutsideYall.com
Instagram: https://www.instagram.com/hikeandlift/
Linkedin: https://www.linkedin.com/in/heatherdiaz415/
Clubhouse: https://www.joinclubhouse.com/@hikingexpert
Super Admin of the Largest Latinx Club on Clubhouse: https://theamigos.club/ 34.8k Members!
Media/Press Written Content or Features: https://letsgooutsideyall.com/mediapress/