Media Kit

Heather Diaz,
Outdoor Influencer, COACH, and OUTDOOR GUIDE

About Me Heather

First-generation Latina hiker from the Houston suburbs and now lives in San Jose. Backpacked 2500+ miles of the Pacific Crest Trail. Experienced in marketing and advertising for 10+ years in media + content strategy, and I received my Bachelor’s and Masters Degree in communications & advertising.

BLS CPR + AED Certified.

my brand goal

My goal is to help women feel included, empowered, and prepared for their next adventure by creating online education content and in-person events. In 2023, I want to be a guide working with National and State Parks.

Education & Coursework:
-I’m taking a Wilderness First Responder Certification Course (90 hours) from 10/11 – 12/18. That’s the biggest step outside of leading group hikes.
-I’m seeking to obtain my UC California Naturalist Certification by May 2022 via West Valley in the Spring 2022 semester

Instagram Stats

7.% Engagement
20k+ Weekly Impressions
350-400+ page views

FOLLOWING

4550+ IG Followers
510+ Latinas Who Adventure IG
1900+ Facebook
1500+ Clubhouse Followers

Press

Honey Stinger
Pacific Crest Trail Association
The Luz Collective
Garage Grown Gear
Conde Nest Traveler

Demographics

Gender
Female 69.8%
Male 30.1%

Age
25-34 – 38.8%
35-44 -33.8%
45-54 – 15.4%
18-24 – 5.6%

Top Locations
Houston 2.9%
Los Angeles 2.2%
New York 2.1%
Austin 1.9%
San Diego 1.2%

Collab Opportunities

Group Hike Lead
Instagram Static Post
Instagram Story
Instagram Reel
Article Contributation
Blog Post
Product review
Podcast Guest
Photo Shoots
Red Lipstick, Hair Flips & Hiking Tips

Partnerships

Pacific Crest Trail Association (PCTA)
Leki
Osprey Packs
Eagle Creek
Nuun Hydration
Honey Stinger
Quest Nutrition
A Dozen Cousins
Garage Own Gear
KEEN
The Hiker Podcast
The Luz Collective
Conde Nest Traveler
Latinas Poderosas
Open Space Authority

Videos

Podcasts

Let’s Work together

Email: heather@LetsGoOutsideYall.com
Instagram: https://www.instagram.com/hikeandlift/
Linkedin: https://www.linkedin.com/in/heatherdiaz415/
Clubhouse: https://www.joinclubhouse.com/@hikingexpert
Super Admin of the Largest Latinx Club on Clubhouse: https://theamigos.club/ 34.8k Members!
Media/Press Written Content or Features: https://letsgooutsideyall.com/mediapress/