Media Kit

Heather Diaz,
Latina outdoor guide

About Me Heather

First-generation Latina hiker from the Houston suburbs and now lives in the San Jose area. Backpacked 2500+ miles of the Pacific Crest Trail. Experienced in marketing and advertising for 10+ years in media + content strategy, and I received my Bachelor’s and Masters Degree in communications & advertising.

BLS CPR + AED Certified.

my brand goal

My goal is to help women feel included, empowered, and prepared for their next adventure by creating in-person events, which includes introduction to camping, backpacking 101, and creating online education. I want to create a community that wherever we go feels like home, that includes nuestra cultura, what makes feel like home,

In 2023, I want to be a guide working with National and State Parks.

Education & Coursework:
-Wilderness First Responder Certification Course

Partnership Ask: Hispanic/Latine/Latinx Heritage Month

Hispanic/Latine/Latinx Heritage Month is around the corner, and I’m planning a group hike at Coyote Lake and Harvey Beach Ranch, and visiting a Mexican-Owned Plant Nursery, Hugo’s in San Martin. Afterwards we can grab lunch and a drink at The Running Hops and Shop, which can change.

When having lunch we can celebrate our heritage, independence days from Spain (September 1810), which includes The Act of Independence of Central America.
Countries: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile

If there was an opportunity to receive any partnerships, sponsorships, swag, or promo codes, that would be wonderful. These women are fresh into the outdoors, and ready for all the adventure. They are always looking to level up their adventure. I’ve never met so many passionate people who are eager to learn everything and as much as possible ever. They are so positive, full of live, and spirit.

My Target audience
– Women of Color Hikers, predominantly Latina (25-44)
– Relatively new to hiking, camping, or backpacking, and willing to take next step in their adventures
– First-generation hiker, and their bff’s don’t hike, so they are seeking community and new outdoor bff’s
– Any Bay Area Outdoor Group doesn’t resonate with them because it’s not led by someone who looks like themselves (no Latina Led hikes, who is also likes to be fashionable, sustainable, relatable, and loves plants)
– They have 0 brand loyalty, since they don’t know anyone who loves the outdoors or has been in the space for a while
– They are seeking to rely on brands they can trust from trusted sources, they are always listening for recommendations and always take notes

Date:
Sunday, September 18th

Current Partnership:
Honey Stinger – fuel (snacks, protein bars), hydration (chews and powder mixes), swag (can vary)

Looking For:
– Apparel: socks, technical tops, skorts, jackets, neck gaiters
– Sunglasses
– Shoes/Sandals
– Hats
– Camping/Backpacking Gear
– Water Filter
– Backpacks
– Self-care/Beauty: chapstick, lip balm
– Promo codes

In Exchange:
– Content (Pictures, Videos)
– Social Media Mentions/Tags
– Any other asks

Instagram Stats

74,907 Monthly Reach
114,283 Impressions
1,990 Account Engaged
20k+ Weekly Impressions
350-400+ page views

FOLLOWING

4700+ IG Followers
510+ Latinas Who Adventure IG
1900+ Facebook
1500+ Clubhouse Followers
1200+ TikTok

Previous Led Hikes/Camping Trips

  • Alum Rock Park – Hike
  • Bear Creek Redwoods – Hike
  • Henry Cowell SP – Hike
  • Coyote Lake & Harvey Bear Ranch: Camping + Hike
  • New Brighton SP – Camp
  • Yosemite National Park – Camping + Hike
  • Angel Island SP – Backpacking
  • Lake Alpine – Camping + Hike
  • Portola Redwoods SP – Backpacking
  • Mammoth Lakes – Camping – Hiking – Weekend of 8/13

Press

Honey Stinger
Pacific Crest Trail Association
The Luz Collective
Garage Grown Gear
Conde Nest Traveler

Demographics

Gender
Female 70.2%
Male 29.7%

Age
25-34 – 36.5%
35-44 -34.7%
45-54 – 15.7%
18-24 – 6.1%

Top Locations
Houston 2.6%
Los Angeles 2.3%
New York 2.5%
Austin 1.8%
San Diego 1.2%

Collab Opportunities

Group Hike Lead
Instagram Static Post
Instagram Story
Instagram Reel
Article Contribution
Blog Post
Product review
Podcast Guest
Photo Shoots
Red Lipstick, Hair Flips & Hiking Tips

Partnerships

Pacific Crest Trail Association (PCTA)
Leki
Osprey Packs
Eagle Creek
Nuun Hydration
Honey Stinger
Quest Nutrition
A Dozen Cousins
Garage Own Gear
KEEN
The Hiker Podcast
The Luz Collective
Conde Nest Traveler
Latinas Poderosas
Open Space Authority

Videos

@letsgooutsideyall Who’s camping with us at Angel Island SP the weekend of June 11th? Let’s eat some yummy food together! #groupcamping #camping #campingfood #campingfoodprep #campingfoodideas #campinglife #campingfoodie #yosemitenationalpark #latinostiktok #mexicantiktok #outdoortok #diversifyoutdoors #campwithme ♬ Praise You – Fatboy Slim
@letsgooutsideyall Gen Pop Yosemite Valley Advice. Best decision ever, and we did everything we wanted. In one day we saw Vernal Falls, Upper Yosemite Falls, and had energy for a night hike to Mirror Lake. Said gen pop, because I know not everyone can do this. #yosemitenationalpark #yosemitevalley #yosemitevalleytips #yosemitetictok #yosemitetips #yosemitecalifornia #yosemitefalls #latinaswhotravel #latinastiktok #diversifyoutdoors #bipoctiktok #letsgooutside #letsgooutsideyall ♬ Oh No – Kreepa
@letsgooutsideyall Insulated Tortilla Warmers are the best. It keeps it warm so much long. Sorry abuela, need to keep that cloth warmer at home. #campinghacks #katespadenycabana #TopGunMode #diversifyoutdoors #mexicantiktok #mexicantok #latinostiktok #bipoctiktok #bipocoutdoors #campinglife #campingideas #campinghack #campinghacks🔥❤ #campingfood #latinaswhotravel ♬ Mmm Tortillas – Tricia Sebastian
@letsgooutsideyall Who’s camping with us at Angel Island SP the weekend of June 11th? Let’s eat some yummy food together! #groupcamping #camping #campingfood #campingfoodprep #campingfoodideas #campinglife #campingfoodie #yosemitenationalpark #latinostiktok #mexicantiktok #outdoortok #diversifyoutdoors #campwithme ♬ Praise You – Fatboy Slim

Podcasts

Let’s Work together

Email: heather@LetsGoOutsideYall.com
Instagram: https://www.instagram.com/hikeandlift/
Linkedin: https://www.linkedin.com/in/heatherdiaz415/
Clubhouse: https://www.joinclubhouse.com/@hikingexpert
Super Admin of the Largest Latinx Club on Clubhouse: https://theamigos.club/ 34.8k Members!
Media/Press Written Content or Features: https://letsgooutsideyall.com/mediapress/