Media Kit

Heather Diaz,
Outdoor Influencer, COACH, and OUTDOOR GUIDE

About Me Heather

First-generation Latina hiker from the Houston suburbs and now lives in San Jose. Backpacked 2500+ miles of the Pacific Crest Trail. Experienced in marketing and advertising for 10+ years in media + content strategy, and I received my Bachelor’s and Masters Degree in communications & advertising.

BLS CPR + AED Certified.

my brand goal

My goal is to help women feel included, empowered, and prepared for their next adventure by creating online education content and in-person events. In 2023, I want to be a guide working with National and State Parks.

Education & Coursework:
-I’m taking a Wilderness First Responder Certification Course (90 hours) from 10/11 – 12/18. That’s the biggest step outside of leading group hikes.
-I’m seeking to obtain my UC California Naturalist Certification by May 2022 via West Valley in the Spring 2022 semester

Instagram Stats

7.% Engagement
20k+ Weekly Impressions
350-400+ page views


4550+ IG Followers
510+ Latinas Who Adventure IG
1900+ Facebook
1500+ Clubhouse Followers


Honey Stinger
Pacific Crest Trail Association
The Luz Collective
Garage Grown Gear
Conde Nest Traveler


Female 69.8%
Male 30.1%

25-34 – 38.8%
35-44 -33.8%
45-54 – 15.4%
18-24 – 5.6%

Top Locations
Houston 2.9%
Los Angeles 2.2%
New York 2.1%
Austin 1.9%
San Diego 1.2%

Collab Opportunities

Group Hike Lead
Instagram Static Post
Instagram Story
Instagram Reel
Article Contributation
Blog Post
Product review
Podcast Guest
Photo Shoots
Red Lipstick, Hair Flips & Hiking Tips


Pacific Crest Trail Association (PCTA)
Osprey Packs
Eagle Creek
Nuun Hydration
Honey Stinger
Quest Nutrition
A Dozen Cousins
Garage Own Gear
The Hiker Podcast
The Luz Collective
Conde Nest Traveler
Latinas Poderosas
Open Space Authority



Let’s Work together

Super Admin of the Largest Latinx Club on Clubhouse: 34.8k Members!
Media/Press Written Content or Features: